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Though details are scant and reports are unconfirmed, the Internet is abuzz today with rumors that Maison Martin Margiela will be H&M’s next collaborator. “According to market sources, the fast-fashion behemoth will soon announce that Maison Martin Margiela is its latest guest designer to produce a one-off collection,” with the collection coming this Holiday season, WWD reports. “We never comment on rumors,” a spokesperson from H&M Stockholm responded. Margiela’s collections are known for unusual tailoring, some deconstruction, and architectural shapes. Fashion people love Margiela, so I’ll be watching this one carefully to see how it translates to mass. The other unusual aspect of this collaboration is that there’s no designer “face” to the collection. Past H&M collaborators have all actively promoted their lines with the fast fashion retailer, but a design team creates the Margiela collection since its notoriously publicity-shy founder left the house in 2009. If this line does really happen, it will be interesting to watch how they promote it. It’s ripe for an arty fashion film with some quirky ingenue.

Though details are scant and reports are unconfirmed, the Internet is abuzz today with rumors that Maison Martin Margiela will be H&M’s next collaborator. “According to market sources, the fast-fashion behemoth will soon announce that Maison Martin Margiela is its latest guest designer to produce a one-off collection,” with the collection coming this Holiday season, WWD reports.

“We never comment on rumors,” a spokesperson from H&M Stockholm responded.

Margiela’s collections are known for unusual tailoring, some deconstruction, and architectural shapes. Fashion people love Margiela, so I’ll be watching this one carefully to see how it translates to mass.

The other unusual aspect of this collaboration is that there’s no designer “face” to the collection. Past H&M collaborators have all actively promoted their lines with the fast fashion retailer, but a design team creates the Margiela collection since its notoriously publicity-shy founder left the house in 2009. If this line does really happen, it will be interesting to watch how they promote it. It’s ripe for an arty fashion film with some quirky ingenue.

11 June 2012
7:56 PM
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  1. fr-ancs reblogged this from mirnah and added:
    NOOOOO pls dont let this happen
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